Humans and brands have one thing in common - both evolve. But while evolution as a concept may be driven by natural factors with the primary objective of survival in the case of humans, brands evolve in a much more planned and structured manner guided by the need to not only survive but also sustain and grow.
With so many theories and practices revolving around an organization as well as the industry, it becomes necessary for it to continuously design ways to positively maintain its existence and at the same time boost its presence and strengthen its adaptability to the marketplace. We at Creativedibba believe that there may be an infinite number of ways how an organization may want to sustain and grow, but there is always one point from where everything starts to propagate - the brand itself. Whether it is a new brand readying itself for the market with an amazing product or service or be it the case of an existing brand strategizing to increase its basket of offerings or one mulling over presenting it in a new form and design, the frontline elements of the brand are the ones which would communicate the brand's messages to the world. Taking care of these basics is what we term as the organic base of the brand. With changing times, strategies and mannerisms of brands would change, but the strong base that the brand has already built would guide the brand to synchronize with evolution.
We do not exactly know how a brand would look like after a hundred years, but we are sure, the look then would surely be dependent on how it had been dreamt about yesterday and how it has been worked upon today. We cannot control our evolution, but yes, we surely can design the pathway of evolution for our brands.
The Creative Dibba perspective
Shaping brands the organic way.
Discovery of areas that weren't explored by the previous generations is a characteristic of human evolution. When we talk about brands too, whether new or existing, there are such areas which need to be addressed step by step in order to lead the brand dream to its goal. A new brand faces the principal task of creating an identity followed by a robust master plan to move ahead in its quest for value. Similarly, an existing brand might need distinct solutions and support at one stage or multiple stages - in rebranding and brand transformation, brand translation or expansion or even when it wants to shift completely to new models of business. Whatever be the stage a brand might be at, we are just a call away.
Now that we have received your signal, we come to you and analyze where the brand needs support and how we might be useful and effective. With the analysis of the brand's requirements in one hand and our basket of services in the other, we start tailoring a customized solution to address the issue in hand. Well, sometimes it so happens that brands are completely aware of the activities needed to serve their requirements, they just need a hand or two to help them conduct those activities. We are there to implement such projects as well.
It's time for the project to take-off now. We start by furnishing the brand with samples of designs, themes, formats, layouts and plans - whether related to branding or digital marketing or both. Once the designs have been approved, we start adopting the same across all parts of the brand, products/ services and communications.
Here's another way that we work in - many a time, a brand needs continuous inputs and efforts in different areas such as Media strategy, Sales and distribution strategy, Events and activation, E-commerce strategy and Market research and analytics. We form a team with the clients and consultants from different sectors to formulate a well-defined roadmap and implementation process for efficiently and effectively achieving the objective(s).
Ideas can be infinite, theories and method can be innumerable and examples can be countless - but a brand is unitary. Each brand needs to identify and filter the best of resources from the universe of data and practices to stand out with a unique identity. Creativedibba strives to facilitate this and help organizations create great brands. Well, if you have noticed, our logo is a reflection of this philosophy.
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